To be honest, I struggled for a long time when I first started my blog. It was obvious that I wanted to use my experiences to help my readers in building their own blog, but what was my blog’s purpose?
What was going to make it stand out next to all the thousands of other blogs about the same topic?
Maybe you have a similar situation where you have an idea of where you want to go with the topic of your blog, but it doesn’t have a strong purpose and why behind it. If so this post is for you.
One of the most important parts of having a new blog is clearly defining your blog’s purpose. You also must find out who your audience is and figure out your why behind your site.
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more repeat
visitors that come back again and again for more.
#1: Who is my target audience?
Try to determine where your market is. Are they parents? Retirees? Home owners? Pet lovers? If you are selling art supplies you may find hobby sites will cater to your audience. If you sell information for do-it-yourself projects you should show up in home decorating as well as financial sites (‘Save Money on Landscaping Projects!’ for example).
Answer some questions about your target audience and write them down so you can look back on them whenever you are creating a new post.
- Male or female?
- What is there career?
- What are their hobbies?
- Are they trying to find an answer to a question?
- Are they in a situation they need help with?
Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.
When you are designing your website is extremely important that you take the time to get to know your audience. Take into account the characteristics of your audience. Are they looking for trends or are they just looking for basic information? Do they have a problem that needs to be solved or are they just looking for fun and entertainment?
Speak in an informative voice. Try to use informal language in your sites sparingly where you see fit. Sometimes this will help you create a sense that your audience is on common ground with you but sometimes it will look unprofessional. It’s always good to have a professional feel to your blog.
Getting to know your audience and incorporating their wants and needs into your site design will help you to build a long-lasting and trusting relationship with them, which will go a long way when it comes to the overall success of your website.
#2: What are your main topics?
When you first start out blogging consider some of these questions…
- Do you have any expertise in a topic?
- Could you talk about something that others would like to know about?
- Do you have any creative ways of accomplishing a task?
- What do you feel like talking about frequently?
In order to prepare for writing your first post, consider what you will write about. Make a list of all the topics that appeal to you. If you have several items on your list, pick a few that will be easy and fun for you to write about. If you don’t like what your blog is about, then you won’t stick with it.
#3: What value are you providing to your reader?
A blog doesn’t have to be a document of your life. It doesn’t have to word for word what you did that day. In fact, you will get a better following if you consider who will be reading your blog. The reader is the person that you have to appeal to.
Many times the reader is not looking to just read a story, they are looking to solve a problem. If you can solve that problem for them or offer a solution that they haven’t thought of, then you will get more readers.
Are you just talking about a solution to their problem or are you actually providing valuable content and suggestions that will not only solve their problem but also better their overall situation?
Are there any other tips, posts, or products that you can offer your readers that relate to the topic of your post?
How can you go above and beyond for your reader/customer?
The more value you provide to your reader, the more they will come back for more or acquire other products that you promote or produce because they know the value will be great.
#4: What is your blog’s mission statement?
Creating a tag line or mission statement will help you narrow down your focus on your blog. Try to summarize your blog’s mission in 1-2 sentences.
A good mission statement will clearly define what your blog is about and who it is for. For example, this blog is “for blog owners and creators who want to infuse more purpose and personality into their blog”.
Experiment with several mission statements and audience types. When you find one you like create an About Page and post your mission statement there as a constant reminder. When you create a new post, keep your mission statement in mind and make sure your post fits your audience.
#5: How can you add your own personal voice?
Everyone has there own unique writing style and personal voice. Don’t be afraid to let your personality shine through in your writing. People want to know that a real person wrote the post they are reading instead of a robot.
You can add your own unique voice by…
- Telling a personal story
- Suggesting a product you like
- Giving unique tips about something you do or work on
- Speak in your writing voice how you would speak out loud
- Use words you use in everyday speech
If you want more inspiration on how to use your own voice in blogging, check out some of these sites:
#6: What is your WHY?
Why are you creating this blog?
Define your reason for having your blog. Are you just sharing what you know, joining a community, or maybe creating another source of income for yourself? The reason may change as your blog evolves, but you should reevaluate every so often so you have a clear picture as to what’s your blog does for you.
Why did you choose to write about your topic?
Your topic doesn’t necessarily have to be something you know a lot about. Your topic could be something you want to know more about, that your studying in school, that will help someone else, or that is a challenge for you. Whatever your topic is, just make sure that it is something you can write about with ease.
Why should people listen to you?
What makes you an expert at your topic and why should someone take your advice? Don’t be afraid to tell people about your background in the topic you are discussing. This will allow you to gain more trust from your readers and allow them to see you as an expert on the topic.
#7: How often do you work on your blog?
How often you work on your blog can help you get a better idea of the purpose of your blog. Do you post once a week? Once a day? Once a month? If your purpose is to stay relevant and solve current problems then you will have to post more often. If it is just to review a product then you can write one post about it and leave it.
Make it a goal to stick to a schedule on when you post. Try to post on time each week. Having consistency on posting will give you better rankings as Google recognizes that you are continuously producing new content and will reward you with more traffic.
Having a blog comes with other responsibilities as well such as checking emails and creating an email sequence. Or perhaps you have a lot of knowledge to share and you want to start your own product. Knowing how much time you can designate for your blog will allow you to plan accordingly.
#8: What are people saying about your blog?
Analyze your comments. Respond back to people. You will build credibility with your audience if they can see your ready and available for their feedback.
It is highly beneficial to listen to your audience. When your readers post comments about your post they will tell you what’s important to them. You can get ideas from your readers and determine what topics you want to cover based on your readers responses.
If you are having trouble finding ideas, you can ask your audience what they would like to know. Ask your friends and family what they can learn from you. Most likely they will come up with something that you didn’t think you were that great at, but that is valuable information to them.
#9: What is the goal of your blog?
Having goals for your blog will not only keep you on track but also help answer what your blog’s purpose is.
- Keep your goals for your blog easy and achievable. If they are too hard, you will get burnt out.
- Keep your goals specific. If you are too general, it will be hard to know if you’ve actually accomplished them.
- Keep your goals evolving. Change them frequently as you progress so you can constantly be improving.
Your goals should consist of several categories. I have a simple worksheet that will help you create reasonable goals for your blog.
Get my FREE Worksheet: Simple Blog Goals for the New Blogger
Are one of your blog goals to produce an income from your blog? Check out my post Stop Wasting Time and Start a Blog
Having a clear purpose for your blog from the start will help you be able to come up with ideas, produce content, and market your blog easier. With a clear blog purpose your reader will feel like they relate to you and appreciate the content you produce.