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9 Questions to Help You Discover Your Blog’s Purpose

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To be honest, I struggled for a long time when I first started my blog. It was obvious that I wanted to use my experiences to help my readers in building their own blog, but what was my blog’s purpose?

What was going to make it stand out next to all the thousands of other blogs about the same topic?

Maybe you have a similar situation where you have an idea of where you want to go with the topic of your blog, but it doesn’t have a strong purpose and why behind it. If so this post is for you.

One of the most important parts of having a new blog is clearly defining your blog’s purpose. You also must find out who your audience is and figure out your why behind your site.

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more repeat
visitors that come back again and again for more.

#1: Who is my target audience?

Try to determine where your market is. Are they parents? Retirees? Home owners? Pet lovers? If you are selling art supplies you may find hobby sites will cater to your audience. If you sell information for do-it-yourself projects you should show up in home decorating as well as financial sites (‘Save Money on Landscaping Projects!’ for example).

Answer some questions about your target audience and write them down so you can look back on them whenever you are creating a new post.

  • Male or female?
  • Age?
  • What is there career?
  • What are their hobbies?
  • Are they trying to find an answer to a question?
  • Are they in a situation they need help with?

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you are designing your website is extremely important that you take the time to get to know your audience. Take into account the characteristics of your audience. Are they looking for trends or are they just looking for basic information? Do they have a problem that needs to be solved or are they just looking for fun and entertainment?

Speak in an informative voice. Try to use informal language in your sites sparingly where you see fit. Sometimes this will help you create a sense that your audience is on common ground with you but sometimes it will look unprofessional. It’s always good to have a professional feel to your blog. 

Getting to know your audience and incorporating their wants and needs into your site design will help you to build a long-lasting and trusting relationship with them, which will go a long way when it comes to the overall success of your website.

#2: What are your main topics?

When you first start out blogging consider some of these questions…

  • Do you have any expertise in a topic?
  • Could you talk about something that others would like to know about?
  • Do you have any creative ways of accomplishing a task?
  • What do you feel like talking about frequently?

In order to prepare for writing your first post, consider what you will write about. Make a list of all the topics that appeal to you. If you have several items on your list, pick a few that will be easy and fun for you to write about. If you don’t like what your blog is about, then you won’t stick with it.

#3: What value are you providing to your reader?

A blog doesn’t have to be a document of your life. It doesn’t have to word for word what you did that day. In fact, you will get a better following if you consider who will be reading your blog. The reader is the person that you have to appeal to.

Many times the reader is not looking to just read a story, they are looking to solve a problem. If you can solve that problem for them or offer a solution that they haven’t thought of, then you will get more readers.

Are you just talking about a solution to their problem or are you actually providing valuable content and suggestions that will not only solve their problem but also better their overall situation?

Are there any other tips, posts, or products that you can offer your readers that relate to the topic of your post?

How can you go above and beyond for your reader/customer?

The more value you provide to your reader, the more they will come back for more or acquire other products that you promote or produce because they know the value will be great.

#4: What is your blog’s mission statement?

Creating a tag line or mission statement will help you narrow down your focus on your blog. Try to summarize your blog’s mission in 1-2 sentences.

A good mission statement will clearly define what your blog is about and who it is for. For example, this blog is “for blog owners and creators who want to infuse more purpose and personality into their blog”.

Experiment with several mission statements and audience types. When you find one you like create an About Page and post your mission statement there as a constant reminder. When you create a new post, keep your mission statement in mind and make sure your post fits your audience.

#5: How can you add your own personal voice?

Everyone has there own unique writing style and personal voice. Don’t be afraid to let your personality shine through in your writing. People want to know that a real person wrote the post they are reading instead of a robot.

You can add your own unique voice by…

  • Telling a personal story
  • Suggesting a product you like
  • Giving unique tips about something you do or work on
  • Speak in your writing voice how you would speak out loud
  • Use words you use in everyday speech

If you want more inspiration on how to use your own voice in blogging, check out some of these sites:

Helene in Between – Why it’s okay to be weird online

Venus Trapped in Mars

By Regina – Help Your Brand Stand Out

#6: What is your WHY?

Why are you creating this blog?

Define your reason for having your blog. Are you just sharing what you know, joining a community, or maybe creating another source of income for yourself? The reason may change as your blog evolves, but you should reevaluate every so often so you have a clear picture as to what’s your blog does for you.

Why did you choose to write about your topic?

Your topic doesn’t necessarily have to be something you know a lot about. Your topic could be something you want to know more about, that your studying in school, that will help someone else, or that is a challenge for you. Whatever your topic is, just make sure that it is something you can write about with ease.

Why should people listen to you?

What makes you an expert at your topic and why should someone take your advice? Don’t be afraid to tell people about your background in the topic you are discussing. This will allow you to gain more trust from your readers and allow them to see you as an expert on the topic.

#7: How often do you work on your blog?

How often you work on your blog can help you get a better idea of the purpose of your blog. Do you post once a week? Once a day? Once a month? If your purpose is to stay relevant and solve current problems then you will have to post more often. If it is just to review a product then you can write one post about it and leave it.

blogging

Make it a goal to stick to a schedule on when you post. Try to post on time each week. Having consistency on posting will give you better rankings as Google recognizes that you are continuously producing new content and will reward you with more traffic.

Having a blog comes with other responsibilities as well such as checking emails and creating an email sequence. Or perhaps you have a lot of knowledge to share and you want to start your own product. Knowing how much time you can designate for your blog will allow you to plan accordingly.

#8: What are people saying about your blog?

Analyze your comments. Respond back to people. You will build credibility with your audience if they can see your ready and available for their feedback.

It is highly beneficial to listen to your audience. When your readers post comments about your post they will tell you what’s important to them. You can get ideas from your readers and determine what topics you want to cover based on your readers responses.

If you are having trouble finding ideas, you can ask your audience what they would like to know. Ask your friends and family what they can learn from you. Most likely they will come up with something that you didn’t think you were that great at, but that is valuable information to them.

Discover blog purpose

#9: What is the goal of your blog?

Having goals for your blog will not only keep you on track but also help answer what your blog’s purpose is.

  • Keep your goals for your blog easy and achievable. If they are too hard, you will get burnt out.
  • Keep your goals specific. If you are too general, it will be hard to know if you’ve actually accomplished them.
  • Keep your goals evolving. Change them frequently as you progress so you can constantly be improving.

Your goals should consist of several categories. I have a simple worksheet that will help you create reasonable goals for your blog.

Get my FREE Worksheet:  Simple Blog Goals for the New Blogger

Are one of your blog goals to produce an income from your blog? Check out my post Stop Wasting Time and Start a Blog

Having a clear purpose for your blog from the start will help you be able to come up with ideas, produce content, and market your blog easier. With a clear blog purpose your reader will feel like they relate to you and appreciate the content you produce.

How to Keep Your Blog Professional (while still being uniquely you!)

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Having a professional looking blog is important to many bloggers. There are many benefits of having a professional looking blog that can help both you and your readers.

If you are not trying to show your blog to others or profit from your blog, then you don’t have to worry about it being professional.

Although with most of us, that is not the case. We want our blogs to look professional so we can make more money.

Having a professional looking blog will:

  • provide more value for your readers as they will be able to navigate your blog easier
  • cut down your bounce rate which is how long readers stay on you blog
  • help you in gaining more profit

Don’t get me wrong, just because you apply a few tips to making your blog more professional, it doesn’t mean that your blog has to go from your unique voice to a bland lifeless report.

All you are doing by making it a little more professional is helping your readers easily read your content and navigate through your blog so they can get the most out of it.

*This post may contain affiliate links. If you click them and sign up I receive a small commission. This goes to supporting my family and I appreciate it.

How to Make Your Blog More Professional

#1: Headlines

A blog that has continuous, long paragraphs is hard to read. Sometimes your blog will contain a long story about a situation that happened to you. Stories are okay, but don’t make them long and hard to read.

Piece up your content into easy to read sections. Add a headline to each section that tells what that section is about. Use the h1 and h2 headers for these sections.

The sections don’t have to be keyword oriented, although sometimes they are and this will attract more attention from Google and gain more traffic. It will also be easier for your audience to skim and get the idea of the article.

#2: Make Lists

Lists with bullet points or numbers help separate your content in a readable way. Most readers who are skimming down a page will stop to read a list. It makes the content easier to read.

This particular post is a list style post. I’ve numbered the ways to make your blog more professional. I first wrote the post so I knew how many items I had on my list, then I created my title using the “__ Ways to…” format.

Having a title with a number in it, such as 10 Ways to… brings in more attention from readers who are looking for a quick solution. They will be able to skim the article and get an idea of what your content is about because it is in an easy to read list format.

#3: About Me page

Your About Me page is typically one of your most visited pages. People want to know who is talking to them. If you have a personable voice, your readers will want to know you and connect with you on a more personal level.

The About Me page gives your readers insight into the person behind the posts. It puts a real face behind the words and allows your readers to feel compassion.

Not only that, but your blog posts are your legacy. What you talk about you will be known for. A professional looking About Me page is a great way to brand yourself and what you’re about.

Hint: Along with the About Me page, you should also have an Author Box at the bottom of each post. This gives your readers a quick overview about yourself and your background. It will help them associate you with your content.

If you are having doubts about the About Me section of your blog, please read my post on My Deep Fear That Prevented Me From Getting Blog Traffic where I discuss the concept behind putting yourself out there on the web.

#4: Link to other parts of the blog or other sites

A blog is a web of posts. You, the author, is the spider. It is your job to capture the audience in your web of posts and keep them on your site.

When you write a post, you want your audience to be able to find supporting posts and useful articles that relate to that one. As your blog evolves and you add more pages, you will be able to link your pages together. You will be able to lead your audience where you want them to go.

This is especially helpful if you have links to affiliate products. Adding links to affiliate products in your blog posts can direct your visitors to a product that will benefit them. It will also make you a commission!

#5: Categories and Tags

If you are on WordPress, every blog post comes with a section on the right titled Tags and Categories. Categories is used to sort and group content into different sections. If your site has a variety of different topics, then Categories can be used to sort those topics. In order to add a new category, just click Add New Category and type it in.

If you want the Category to be under a Parent Category or broader topic, then choose it’s Parent Category. For example, you may have a category called “Baking” but your site is not all about Baking, it’s a lifestyle blog with many categories. You may choose to put “Baking” under the broader category of “Cooking”.

Tags are more specific to your blog post. For example, if you choose to do a recipe for brownies, the Tags may be Chocolate, Brownies, and Walnuts. Here’s an example…

For further explanation on the differences, see the article Categories vs. Tags.

Adding Categories and Tags will allow your readers to navigate your blog more efficiently. It will help them quickly find what they are looking for on your blog.

#6: Find Your Voice

Blogging doesn’t have to be hard to do. Think about how you would explain your concept to a friend. In fact, practice first. Pretend your friend is asking you about your topic and explain it to them.

Now you can start writing. Once you find your common speaking voice, it will be easier to write.

In the beginning, it was hard for me to find my voice. I’ve always had a unique way of writing and I never felt like it was that professional because I used the word “I” a lot.

It’s not that you can’t use the word “I” but if you are telling someone about a topic that you know about as an authority you may want to cut out “I”.

Of course, you can supplement your informative post with a story about how it directly relates to you.

You can take a paragraph or two to tell them about how the topic influenced your life. In fact, that will help you seem more personable and real. Although the entire blog post shouldn’t be you rambling.

Your blog is not only telling your situation, but also letting others know what you’ve learned from the situation and how they can benefit as well.

Make sure that you give your readers valuable and accurate information. Be informative while at the same time entertaining to read and you will keep your readers attention.

#7: Keep Your Reader Engaged

It is always good to keep in mind why your reader is on your page. You clicked this blog post because you wanted to find out how to write a blog post that is professional yet uniquely you.

If I started to stray from that topic, then you may or may not continue reading.

Keeping your reader engaged can be done in several ways. You can make lists that they can skim through easily. You can create links that direct them elsewhere on your site. You can tell an engaging story about yourself.

Make sure that your reader can come back to your blog again and again. Keep them posted on the latest improvements and posts by starting and email list.

I personally use and recommend Convertkit as it is easy to use for beginners and easy to set up automated email sequences. Start your free trial for 14 days.

However you decide to keep your reader engaged, make sure that no blog post goes without being uniquely you because that is what will keep your readers reading. Thanks!

If you would like more blog advice, check out some of my popular posts:

  1. How to Sell Yourself on your Blog
  2. Ways to Improve Your Blog (and make more money too!)
  3. Resources for Setting Up Your “Technicals” 

Bonus tip #8: Focus on the blog’s design and make sure it has a fluid color scheme. If you install a premium theme, a design and color scheme are chosen for you. You can find my recommendation for blog themes here.

Comment below with any questions or comments about how you make your blog more professional…

Top Ways Blogging Beginners can Improve Their Blog Right Now (and make money!)

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So you got a blog and now you want to improve it? 

I’ve asked myself that same question now and again. There has been a time when my blog was just blah. There was no spark or structure to it. And my traffic showed.

I thought to myself, what do I need to do to improve my blog?

What exactly needed improving?

Upon reading some articles I found that a successful blog has certain elements in place in order to make it successful. Here are a few things a successful blog has.

*This post may contain affiliate links. If you click them and sign up I receive a small commission. This goes to supporting my family and I appreciate it. Read about this further on my disclosure page.

Does my blog need improvement?

I guess the first question you should ask yourself is does my blog need improvement?

The short answer to this question is YES!

Why?

Because it is always a good idea to take a look at your blog every now and then and improve it. If you have a blog that you have had for a while, you can ask yourself some of these questions…

  • Does the theme need an update?
  • Is the color scheme outdated?
  • Are all links functioning and working properly?
  • Are you optimized to earn from affiliate links?
  • Are pages that make you money easy to locate and navigate?
  • Why do people want to read my blog?
  • What does it give to the audience that no other blogger gives?

If you have determined that your blog looks and operates just fine then you can disregard this. As the saying goes, sometimes less is more and you don’t want to overwhelm your readers with too much on your blog. But if you are still with me and feel that your blog could use some improvement, here are some things you can do.

Update your About page

Telling your audience about who you are is probably the best improvement you can make to your blog. An About Page is important if you are a personal blogger or if you are a small business. You want to tell about who you are and/or what your business is about.

This helps bring back readers and gives readers a sense of security that there is someone live behind the blog.

It will also help you to be more genuine in your content. Talk from your real voice instead of someone fake hiding behind her blog.

If you need help, take a look at my about page.

Additionally you can add to your about page:

  • A mission statement
  • Your resource page
  • Organizations or charities you support
  • Personal backstory
  • Blog creation story

Giving your about page an extra dose of content can distinguish you over the crowd.

Update Your Theme

When you are first starting your blog, you can get by with one of the generic free themes that WordPress offers. They actually have quite a selection of free themes.

Although you will quickly find that the free themes are limiting.

You will want to customize your blog to the look and feel of your personality. You may want menus on the top, middle, and sidebar. But the free theme will only give you a top menu.

Giving you the ability to customize your blog will continue to benefit you in the future, so invest in a customizable theme.

Some Tips on Your Theme

Your theme should be clean and clear, something that is pleasant to read.

Decide early on what color scheme you will use for your blog and keep it consistent throughout. Pick a color scheme for you blog and stick to it when you choose a theme, design your blog posts, and design your email opt-in form.

Choose a theme that allows you to customize what you want the look and feel of your blog to be.

ThemeForest has a large portfolio of beautiful themes for a decent cost. Most themes come with a demo so that you can structure the theme to look just like it is on the demo. They have many different categories to choose from and offer great support.

If you need help adding the theme and making it look like the demo, check out hiring a freelancer at Fiverr that can set up your blog with the demo. All then you will have to do is fill in the fields with your own information.

Another great theme shop is TemplateMonster. I recommend their Responsive Website Templates as they will look great whether on a desktop, tablet, or mobile device. They have themes for blogs as well as ecommerce sites and businesses. They are customizable and easy to work with.

My last recommendation is a site that I found while skimming through Pinterest one day. It is called Bluchic and they have beautiful feminine themes. If you are a girl blogger and want your blog to have a unique feminine appeal, I highly recommend checking their themes out.

Customizable theme girl blog

Find something that would make you look professional, while also giving your blog life and personality. You will be able to customize your premium blog to optimize its look and feel as well as it’s marketing potential.

Another theme I have used on this blog is by Alienwp – Anissa  I absolutely love it. And what is really great is that their support includes a signature maker for free!!

Giving your blog a new theme will give it a fresh new look and improve readability and aesthetics.

Place your Autoresponder Strategically

An autoresponder is an email list service that will allow you to offer a subscriber box on your blog and collect and manage your email list.

You can use this to:

  • offer a free product as a lead magnet (ebook, guide, checklist)
  • send people an update on blog posts or news
  • offer affiliate links of products you use and love

I started using Convertkit for my email autoresponder as they offer more customizable lead pages. It’s a little more at $29/mo but it is worth it. Check it out with a free 14 day trial here.

Make sure your opt-in box is in a optimum place. You can put it in an easy to see area on your blog posts and also in your side bar. Another great place to put it to make sure your offer is seen is with a bar at the top of the page. You can use the Hellobar plug-in to design a top bar opt-in.

Here is a video on how to add Hellobar to your site.

Using that service you can also create landing pages so your subscribers can sign up for a free product you offer and they can be directed to a separate page after opting in for a similar paid product.

Use landing pages to separate buyers from those that just want a free product or you can send your landing page separately. Link to your landing page on a post or directly on social media.

Pick Main Affiliates to Promote

Who do you want to promote? The easiest products to promote are the ones you currently use. If you have to make a list of pro and cons for each affiliate program to help you make the decision on which affiliates to promote on your blog.

Promote could mean anything from mention them in a blog post, link to an article written by you about them, or give their product its own page and spotlight on your blog.

Take a look at some top affiliate programs.

Affiliate programs offer you a commission for each person that goes to a site and buys a product. These commissions can range from a few dollars to a few hundred dollars for some affiliate programs.

Shareasale is a great affiliate network because they have a variety of categories to choose from.

Amazon offers their program Amazon Affiliates which will give you a small percentage for promoting anything from Amazon. That is a lot of products to choose from.

Promoting your blog’s hosting company is a great way make an affiliate income. I use NameCheap because their domain name registration is just as it implies, inexpensive!! Which is awesome for my dwindling budget. But the most popular hosting company that many bloggers use is BlueHost. They offer $3.95/mo plans on hosting which makes them appealing to a large audience who are trying to stick to a strict budget.

They have the most popular hosting affiliate program too because it pays out the most money. Double win.

You can find an affiliate program for almost any niche, so figure out some of your favorite brands and products and promote them. Or try some new products and write a review about them.

Create a Free Product

Free is good…

But when it comes to resources for your blog… Free is GREAT!!

I’m going to give you free resources here right now!

See you liked that right?

KNOW THE POWER OF FREE

When you give stuff away for free on your blog, you can’t help but to make friends. Free is associated with Trust which is associated with Friendship. Simple law of physics.

When you give away a free product, you acquire more trust with your audience. They are more likely to visit your site, surf through your pages, and when ready, purchase a product from you.

Return customers is you main goal in the first few months of your blog.

LEARN YOUR AUDIENCE

Finding out what your readers want to read about is your first mission. This should be something that you have a passion for learning about at least enough to research it and be able to craft a unique blog post with the information. It should also be something that your readers find interesting.

A free product could be a…

  1. Checklist
  2. List of Tips
  3. Resource page
  4. Personal Story
  5. How to guide
  6. Ebook
  7. Video
  8. Email series

Providing a free product will allow your readers to opt-in to your email list and receive further communication from you. You may be launching a product or promoting a product. After they receive your free product, the subscribers on your list become potential buyers for other offers you may have in the future.

If you would like more blog advice, check out some of my popular posts:

  1. How to Sell on your Blog
  2. Ways to Improve Your Blog (and make more money too!)
  3. Resources for Setting Up Your “Technicals” 

Add a Resources Page

A resources page can be beneficial to you, not only as a reference for yourself but also monetarily (Yay!) With a resources page you are just making a list of what services you use. This would be a great time to attach your affiliate links to these resources.

The resource page, similar to the about me page, should be genuine. Promote only what you have used before and give honest feedback about why you recommend it.

If you would like to see an example, feel free to visit my Resources Page.

If you already have these elements on your blog in place, then congratulations! You are on your way to having a blog that is effective in communicating to your audience. Also you have optimized your blog to potentially make money from it.

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