Just some thoughts on sales and blogging…
The saleswoman and the blogger share a common bond, and it’s a pretty easy one if you think about it. Have you got it?
They are both marketers.
Think about what a salesperson does. They verbally speak to you about a product. They sell you on the features and value of their product and promote their idea.
A blogger in written language speaks to you about their product, which in most cases is themselves. They market themselves along with the knowledge that they have and can speak about as they promote their ideas.
I’ve found out lately that it’s tough to be a saleswoman and a blogger. You are constantly juggling back and forth communicating verbally and nonverbally, projecting outward while at the same time reflecting inwards, communicating in two different ways to the outside world.
At times it can be overwhelming.
A sales person and a blogger have a few things in common though.
Advice for Bloggers and Sales People That Are The Same
You ever talk to a sales person? They start telling you about their life story, and before you know it you are buying their product.
Getting personal with your clients is a good way to gain trust. A blogger dives into a personal problem that the client experiences, and they solve the problem in their blog post.
Blog posts resonate with the reader more when the writer tells a personal story on how they were impacted by the topic.
Just like the sales person, a blogger has an audience they must relate to to be relevant.
Think about how you relate to your audience. What can you do to further relate to them?
In any type of sales staying consistent is key. You must stay consistent with your sales in order to see results. Like the blogger must stay consistent with their posting, a sales person stays consistent with their sales.
How do you stay consistent as a blogger?
Are you being productive on your blog every day? Are you consistently putting out effective and engaging blog posts? Do you keep up with your readers, their birthdays, anniversaries, products they are purchasing?
As a blogger you should stay consistent with several things.
- posting blog posts
- analyzing what works and what doesn’t
- checking your stats on traffic
- speaking with your readers over email and contributing to you email autoresponder
Staying consistent with these things will allow you to become trustworthy in the blogging world and also optimize areas that are becoming more successful than others.
Let’s look a bit closer into how sales and blogging go hand in hand.
Law of Averages is the Name of the Game
Blogs aren’t just for telling your far flung family members about your recent trip anymore, they are used more and more as a way to drive highly targeted website visitors to your site with the intent of making a sale.
The reason blogs are becoming the mainstream for internet marketers is due in large part to the way search engines work, for that reason you need to have some basic understandings of the ins and outs of blogging, and that’s where this blogging guide can help.
I mentioned search engines and the way they work as the driving force behind the increasing popularity of blogs as a business website. Well, all search engines love to give their customers, anyone who uses that search engine to find things online, quality results. Very often quality results and fresh content go hand in hand. For this reason the search engines love fresh content.
When you put up a ‘regular’ static website the content doesn’t change very often… if ever. With a blog, on the other hand, the content changes often which keeps that site fresh which keeps the search engines happy and they will reward the blog owner by giving them a higher page rank.
Law of Averages – the more people your blog gets in front of the more chance you have of being liked and supported.
When your blog gets a high page rank you will get a lot of free, targeted traffic and that is the name of the game. There is one thing that all online businesses have in common, they all need a constant supply of targeted visitors to their website. Any tool or technique that can help a website owner get more traffic, especially for free, is a welcome addition.
Here are a few ways that you can get traffic to your blog.
- Build an email list so you have return visitors
- Promote posts via social media sites
- Create posts that are SEO friendly
The next thing you’ll want to keep in mind when starting your blog is that if you want to build a business around it you need to be willing to invest a little money. You don’t want to stick with the free WordPress or Blogger platforms because you don’t actually own anything.
If you buy your own domain name and you have that domain hosted (only $3.95/mo with Bluehost through this link) you will actually own that little piece of internet real estate. You can do whatever you want with your domain, including sell it.
You also want to think carefully about what the topic of your blog will be, this is really important if you plan on making money with your blog. Careful choice of the niche market you’re going to build your business in is something that is too often overlooked. If you take some time to pick a good niche market, the rest of your business building will be much easier. Picking the right niche is about 90% of the battle.
Using the information in this blogging guide can really help you set off on your new blogging career on the right foot. Just be willing to invest some time to learn new concepts, then put into practice what you’ve learned, and you’ll be amazed at how much money you can make online, and how much fun you can have making it!
The best part about having a blog is that you get to talk about yourself and the methods or advice you have for others. You don’t really need to do anything but be yourself. But of course there is also a professionalism that must be there in the blog so it is not completely just rambling.
If you know about things that people want to know about and you are able to type about them, then now you have an advantage on being able to blog a lot easier.
If you have something to say to the world or some knowledge to share, blogging give you the opportunity to put it out there for others to know. Your About Me page is an important part of your blog as it tells others who the person behind the brand is.
It’s that online presence, an idea of yourself on the web.
Most companies don’t have the personalization. They are just a brand with no idea of a single person behind the brand. A blog is different because you are the known creator of your blog and your words are a direct reflection of you.
Your blog is your brand.
Write a strong about me or about us page. Having a strong about page is crucial as it lets your readers clearly know who they are dealing with and what they have to offer.
Tell a positive personal story sometimes. It’s okay to open up about what you have gone through, especially if it relates to the topic at hand.
Keep up with your emails. As with any relationship, it can go stale if you don’t nurture it. It is the same for your email list. Even if there is only 3 people on your email list, make sure you reach out to them with some personal advice or a personal story.
Being credible is another important part of starting a business. Credit is an important thing. It means that you have an established reputation. Good credit can take you far as the more you are known for good work, the more people will want to shop with you.
Begin to build credibility by asking people who have had good experiences with you to let others know about their experience. Word of mouth is the strongest most easiest and cheapest (free!) way to market your product or services.
- Ask you audience to comment below
- Ask your buyers to write a review for you
- Ask your readers to refer you
That is how to gain credibility. Credibility goes hand in hand with traffic.
I hope I have provided you some insight on some strategies that work for salesmen and saleswomen that can also be applied to blogging and the selling we do to others on the internet as a functional online business.
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Any other similarities between bloggers and salespeople or any helpful tips on how to sell yourself on your blog, please comment below.